They are plenty and very diverse maturity models for almost everything out there.

One classic example these days is the huge amount of different transformation digital models that show how your organization should move toward its digital future.

They are usually shown as a pyramid in which the top layers are successively supported by all the levels below them. They seem to be the Holy Grail, the North Star you should follow wherever they signal, don’t they?

Most maturity models are based on different levels, like the pyramids

Most maturity models are based on different levels, like the pyramids

Maturity models are based on the idea that there is a set of characteristics or capabilities that increases an organization’s chances of success in a particular area. Therefore, an organization that fosters these capabilities will be in a better position to succeed in a particular field, right?

They are clearly on the hype these days, and they may be helpful …

… but I am not really a big fan of maturity models.

But we all know that not everything that glitters is gold and there are some inherent issues (and upsides!) in this approach we all should be aware of.

Let’s start by shedding some light on the shadows.

Five Downsides

  1. Success is a subjective concept

Success does not always depend on being at the pinnacle of maturity, nor does it depend on the organization transforming its chosen positions. Many organizations specifically choose to follow others or to tackle parts of the market that are left behind by others.

  1. All maturity models suggest there is a predictable and consistent course toward success

Which is usually dependent on the ability of the organization to adopt or cultivate these specific capabilities. But truly disruptive and innovative organizations have not necessarily followed this pattern.

  1. The components of the maturity models are derived from a broad analysis of multiple organizations

But not all characteristics and success factors will apply to an individual organization or every type of position. It may not really focus on what is needed most in a specific organization according to its strategy nor does it help to identify potential opportunities for it.

  1. They are sometimes used as substitutes for rigorous strategic analysis and positioning

In this case, the organization assumes that, as long as they comply with the maturity model, the eventual result will be the best possible outcome.

  1. They do not always encourage satisfactory positions

Most of the time, preferable is better than perfect.

Yin and yang is a concept of dualism in the ancient Chinese philosophy

Yin and yang is a concept of dualism in the ancient Chinese philosophy

Five Advantages

But in the same way, as it happens to the Chinese Yin and Yang philosophy, there are also silver linings:

  1. Maturity models can help identify the characteristics and capabilities needed to take a particular position
  2. They are also helpful in defining initiatives to cultivate valuable capabilities but remember they are inadequate for determining the position of an organization on the market
  3. They usually collect the best common practices for the industry or market, but remember best practices were never meant to provide a competitive advantage but to position your organization at the same level as your competitors.
  4. They clear your mind about how the future would look like if your organization follows its maturity path
  5. They remove uncertainty by showing potential risks your organization may wish to manage beforehand


Maturity models are more helpful to organizations that have already defined their desired position and want to understand how it maps to other organizations, which have already taken that journey. They are extremely helpful if your organization wishes to follow in the footsteps of those who have already been successful.

However, they are not appropriate tools for those organizations willing to disrupt industries, markets, or economies. Mainly because these positions are not mature or firmly established yet.

In the beginning, the most disruptive organizations are often relatively immature to some scales.

In the end, they set an example others will rush to imitate.

They are very useful tools if you know how to make the most of them. But you also should bear in mind their risks and develop a critical spirit to avoid being caught off-guard in the future!

And remember best practices were never meant to provide a competitive advantage for anyone…

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About the Author

Miguel Angel Rojas (author)

Miguel Angel Rojas

An endlessly curious human being on a lifelong journey to become the best version of myself. I hope it never ends.

With over 25 years of experience as a versatile senior executive in multiple industries, I have a proven track record of leading and transforming organizations. I am truly passionate about the value and impact of technology on people’s lives. Recognized for my ability to envision future trends, I regularly speak at events related to technology and its impact on society and business models.

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